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In February 2024, Netflix joined with Peter Morgan, creator of Netflix series The Crown, to produce the play Patriots on Broadway. On October 12, Netflix signed to build a production complex at Fort Monmouth in Eatontown, New Jersey. On October 11, Netflix signed up with the Broadcasters’ Audience Research Board for external measurement of viewership in the UK.

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Netflix played a major role in changing how audiences watch television by encouraging binge-watching, in which viewers watch multiple episodes of a series in one sitting. In response, the company announced it would reduce bit rate across all streams in Europe, thus decreasing Netflix traffic on European networks by around 25%. In 2020, Netflix disclosed that it had complied with government requests to restrict access to content in countries including Saudi Arabia, Singapore, Vietnam, and Germany.

As of July 2024, Netflix has over 80 games in development, releasing at least one game each month to attract fans. The company acquired Night School Studio, an independent video game developer, in September 2021. Verdu said in October 2022 that besides continuing to expand its portfolio of games, it was also interested in cloud gaming options. In July 2026, Netflix aired the MLB Home Run Derby for the first time as part of its three-year media rights agreement with Major League Baseball.

By May 2011, Netflix had become the largest source of Internet streaming traffic in North America, accounting for 30% of traffic during peak hours. Sony pushed Netflix to release Breaking Bad in time for the fourth season, which as a result, greatly expanded the show’s audience on AMC due to new viewers binging on past episodes via Netflix, and doubling its viewership by the time of the fifth season. In 2010, Netflix acquired the rights to Breaking Bad, produced by Sony Pictures Television, after the show’s third season, at a point where original broadcaster AMC had expressed the possibility of canceling the show. It spent $117 million in the first six months of 2010 on streaming, up from $31 million in 2009.

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• Also on the same day, Netflix announced an Exploding Kittens mobile card game tied to a new animated TV series, which would launch in May.
• The company also formed a partnership with Japan’s Studio Colorido, signing a multi-film deal to boost its anime content in Asia.
• Each of the four series received an initial order of 13 episodes, and Netflix also ordered a Defenders miniseries that would tie them together.

Later that month, Netflix announced an agreement with DreamWorks Animation to commission children’s television series based on its properties, beginning with Turbo Fast, a spin-off of its film Turbo (2013). In August 2012, Netflix and The Weinstein Company signed a multi-year output deal for RADiUS-TWC films. However, at that time, it only had 1,000 films available for streaming, compared to 70,000 available on DVD. By 2022, “Netflix Original” productions accounted for half of its library in the United States and the namesake company had ventured into other categories, such as video game publishing of mobile games through its flagship service. The service primarily distributes original and acquired films and television shows from various genres. Netflix also contributed to the decline of cable television by making streaming more popular and increasing demand for original online content.

In early-August 2019, Netflix negotiated an exclusive multi-year film and television deal with Game of Thrones creators and showrunners David Benioff and D.B. In December 2018, the company announced a partnership with ESPN Films on a television documentary chronicling Michael Jordan and the 1997–98 Chicago Bulls season titled The Last Dance. In November 2018, Paramount Pictures signed a multi-picture film deal with Netflix, making Paramount the first major film studio to do so. In August 2018, the company signed a five-year exclusive overall deal with international best-selling author Harlan Coben. In December 2017, Netflix signed Stranger Things director-producer Shawn Levy and his production company 21 Laps Entertainment to what sources say is a four-year deal. Netflix released an estimated 30 original series or films over that year, more than any network or cable channel.

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On April 28, the company launched its inaugural Netflix Is a Joke comedy festival, featuring more than 250 shows over 12 nights at 30-plus locations across Los Angeles, including the first-ever stand-up show at Dodger Stadium. It would provide a one-time grant of $250,000 to female producers and directors in the Arab world through the company’s Fund for Creative non gamstop casinos Equity. In March 2022, Netflix announced a partnership with Dr. Seuss Enterprises to produce five new series and specials based on Seuss properties following the success of Green Eggs and Ham.

David Fincher’s win for Directing for a Drama Series for House of Cards made the episode the first from a streaming service to win a Primetime Emmy. On July 18, 2013, Netflix earned the first Primetime Emmy Awards nominations for original streaming programs at the 65th Primetime Emmy Awards. To support the games effort, Netflix began acquiring and forming a number of studios. In November, it acquired rights to selected Major League Baseball (MLB) games for the 2026 to 2028 seasons. The deals give Netflix exclusive streaming rights while adhering to the structures of traditional pay TV terms.